Audience Logic
A universal principle that:
- reflects the reality that empathy and collaboration are not ‘soft’ skills, but essential multipliers for efficiency and effectiveness
- applies in a wide variety of contexts, including when scoping, strategising, presenting, writing, and reporting
- embeds the Golden Rule and the Platinum Rule, two enduring principles found in every functional human society in history.
Empathic Assertiveness
A practical approach to build trust and improve outcomes in high-stakes communications that applies Audience Logic.
Interdependent Inquiry
A reorientation towards the questions audience members will be asked by their own stakeholders. This shift:
- builds trust by applying layers of Audience Logic
- defines outcomes, expectations, and constraints, for all stakeholders
- reduces misalignment, rework, scope creep, and disputes about costs
- improves efficiency, including in meetings.
Systemic Scoping
A practical process for upfront conversations that:
- reliably improves both the quality of thinking and the reception of the communication
- takes stakeholder analysis to a deeper and more practical level by applying layers of Audience Logic
- aligns with the reality that one’s success depends on collaboration, particularly enabling one’s stakeholders to succeed.
